Let’s face it. There are some ads you love- ads that inspire and share positive messages. And there some ads you could just do without. Share your opinions and see what others are saying. Tell everyone if there are ads you’d like to DELETE. And what ads you feel ADD. The way we see it, a lot of ads just add to the clutter of our lives and insult our tastes and intelligence. We want more ad and marketing campaigns that truly ADD value to our world.

What ads do you think ADD or DELETE? How would you use 5% of the global ad spend to help people? (That's $25 billion dollars!) ADD or DELETE asks everyday people to challenge business, marketers and advertising agencies to step back and ask the question:

Is this ADDing? Or should I call it out and DELETE it?

Join the conversation on our Facebook page  and add an ad that you love or show us an ad that deserves to be DELETED.

Take The Challenge

Join us in our campaign to challenge advertisers to redirect 5% of their ad spends towards campaigns that ADD.  Support a cause. Give to charity. Reward employees who make a difference. Let’s ask advertisers to put more ADD in their ad spend. This initiative is designed to get the conversation going and the money flowing. Share your ideas. 5% for global good.