WHAT WOULD YOU ADD OR DELETE?
ADD or DELETE is designed to spark a conversation that inspires businesses to re-direct or leverage at least 5% of their advertising or marketing assets to solve social issues. When this happens, we all win. Brands gain deeper customer loyalty and society benefits.
Do you know any ads that ADD to society? How about ads that are a total waste of resources, or should be DELETED? If so, join the conversation on facebook.
5% FOR GLOBAL GOOD
5% doesn’t seem like a lot to ask. If 5% of global ad spending was re-directed to global good, what difference could it make? It’s a small step. But it would mean $25 billion annually to help people and help our planet.